Our task was to create a modern, solid, unique and accessible visual identity through the design of a symbol that represents the brand in a simple way.

This branding project covers the design of the logo, corporate identity manual, selection of Pantone and color palettes, selection of typography, design of corporate material: Business cards, folders, envelopes, sheets, handtags, employee cards iconography, corporate clothing, merchandising , usb memories, notebooks, pencils, vehicle system, corporate pattern, templates for social networks, website design, copywriting and direction, design and execution of the corporate campaign.

Look and Feel
Modern - Solid - Memorable - Accessible.

Brand Colors:

For the selection of colors we focused on a palette that would communicate modernity and formality using a range of blue colors that give life to the brand combined with alternate colors of orange and gray to generate variety, inviting the sense of what is friendly, cheerful and energetic.

Typography

For the selection of the typeface we wanted to present a simple and sans serif typeface evoking a modern style. As the main font we use Product Sans in contrast to Georgia, a typography that is widely used for digital texts with which we generate a semi-formal and educational look and feel.

Expertise:
Corporate Identity, Brand Management, Business Strategy, Copywriting, Naming, Art Direction, 3D Modeling, Web Design.

Tools:
Adobe Photoshop, Illustrator, Cinema 4D, Wordpress & Squarespace.

Keywords:
Consultancy - Learning - Entrepreneurship - Courses - Mentorship - Growth - Connection - Business