Palumbo Goods Solutions contacted us to design their brand identity at the time of their launch as a food product startup and to establish their e-commerce platform.

Palumbo Good Solutions primarily features egg-based products and is dedicated to the transportation, sale, and distribution of goods and food items. The project aimed for a brand that reflects an energetic, organic, and simple identity.

What started with photo touch-ups for one of their egg white products ended up becoming the complete design of a brand, 7 product line projects, and 30 projects involving packaging, labels, and 3D modeling design for all their products.

For the brand development, we explored various concepts focusing on the theme of delivering a good, "The good delivery." We played with the ideas of dynamism, movement, and an object that would represent the good in a simple yet abstract manner.

The selected logo concept turned out to be a monogram where the letters of Palumbo Good Solutions (PGS) are compactly integrated within a human figure receiving a good (the good solution).

In the logo design, we used an organic typography with an oval shape to visually communicate the nature of the raw material—eggs!

Brand Colors

We used a color palette designed to evoke a sense of trust, energy, optimism, and vitality. We chose yellow as the primary color, which is widely used in the food industry; it was then combined with blue and gray to give a more formal look and feel that inspires confidence and provides a solid corporate backing, denoting trust and stability. Finally, we selected orange, a vibrant and energetic color, to support the brand's evolution towards the fitness market.

Typography

We selected 2 main typefaces: a sans serif font used in uppercase for headers, labels, and corporate communications. The second typeface, also sans serif but with a more organic style, is primarily intended for brand advertising.

These typefaces combined create a look and feel that is simple, modern, and organic, representing well the characteristics of target audience (Lifestyle and Fitness) .

Expertise:

branding, corporate Identity, packaging design, graphic design, creative direction, stationery design, 3D modeling, visual desing & design for advertising and social media

Tools:

Adobe Photoshop, Illustrator, InDesign, Cinema 4D.

Keywords:

Egg - Protein - Fitness - Health - Consumer goods - e-commerce -Shopify - Egg Products -