The challenge for this brand was to create a solid, firm and emblematic brand personality. For the design of the logo, different concepts were addressed, such as time, hour and use of elements that evoque memorable characteristics resulting in the integration of the brand's letters inside a wristwatch.

This branding project covers the logo design, corporate identity, brand color selection, typography selection, design of corporate material: Business cards, folders, sheets and envelopes.

Brand Colors

For the selection of colors we went for two main colors, Red and black to communicate the sense of soberness and also the sense of strength and power.

Typography

For the selection of the typography we wanted to keep the classic look of law firms. We did that the brand name communicate solidity and stand out with the use of a Capital Roman type font such as Trajan Pro.

Look and Feel
Symbolic - Sober - Emblematic - Classic

Expertise:

Branding, Corporate Identity, Art Direction, Stationery Design.

Tools:

Adobe Photoshop, Illustrator, InDesign.

Keywords:

Keywords
Film - Movies - Law - Firm - Commitment - Responsibility