The design process was very interesting and we went for a playful concept. We started with the style mood board, then the digital sketch which changed a bit in the process, and then we incorporated a spline between the letters to generate dynamism. For the materials we used a glossy finish on a leather texture bump. The whole piece was modeled and rendered in Cinema 4D.

For the materials we used a glossy finish on a leather texture bump. The whole piece was modeled and rendered in Cinema 4D.

Expertise:

Art direction, 3D Modeling, Lettering, Typography, Graphic Design.

Tools:

Adobe Photoshop, Adobe Illustrator, & Cinema 4D.

Keywords:

Kids - Inflated - Pool party - Toys - Children - Playground