Contabilia approached us to give a 360 turn to its brand, seeking to renew and expand it. Our challenge consisted of the development of a rebranding project, redesign of its logo, development of its new brand adjusted to its corporate values, a template design strategy for use in social networks that followed the design lines and visual style of the brand. Also for the design of a website that met the objectives of differentiating itself from competitors, promoting brand recognition and increasing sales.

Our task was to create a strong, elegant, simple, memorable visual identity through the design of a symbol that represents the expansion of brand in a simple way. We end up with a clear design that showcase two diamonds figures in expansion and the “C” letter in the middle and a 4 pointed starts to represent the values of excellence, elegance and success.

Brand Colors:

Staying in the same range of colors that the brand had already established, we made a color selection based on new blue colors that reflect the personality of the brand. Two blue colors that denote the confidence and stability of a strong and elegant personality. These in turn supported by gray and gold secondary colors that represent commitment and excellence.

Typography:

For the choice of fonts we chose 3 fonts that communicate the intention and values ​​of the brand. The main font is for corporate use, a stylized modern sans serif font that maintains that aspect of formality and is well used in firms and in the field of economics. Then we focused on a cleaner secondary san serif typography intended for digital use. The third font is a Roman Capital font for the headings and important texts in the brand, together, we managed to reflect success, strength and elegance through the selection typography.

Expertise:

Branding, Corporate Identity, Art Direction, Stationery Design, 3D Modeling, Web Design & Design for Social media

Tools:

Adobe Photoshop, Illustrator, InDesign, Cinema 4D, Figma and Squarespace

Keywords:

Consultancy - Finance - Entrepreneurship - Courses - Business - Integrity - Responsibility, Knowledge - Results - Growth Numbers - Firm